Overstuffed From The Holidays? My Inbox Sure Is!
In the weeks between Thanksgiving and New Year’s, some worry about expanding waistlines. Me? I’m worried about my expanding inbox. Already, it’s bursting at the seams with email marketing from...
View ArticleMarketers, Make Sure You Pinpoint This Resolution For 2016
Are you looking ahead and drafting a plan so that 2016 is “bigger and better” than ever? Let me help. In order to drive more sales and increase revenue next year, one of the key things you need to do...
View ArticleHow To Get The Most Impact From Your Investment In Marketing And Sales Content
We’ve all heard realtors say it’s “location, location, location” that sells a house. Well, now there’s a similar rallying cry for B2B marketing. To succeed in today’s complex and fast-paced business...
View ArticleWhat Marketers Can Learn From The Evolution Of Super Bowl Ads
The Super Bowl is the priciest commercial time on TV. Over the past decade, the average rate for a 30-second ad during the Super Bowl game has increased by 76%, and this year, a 30-second spot will...
View ArticleHow To Capture A Customer’s Attention In The Age Of Distraction
Today’s consumers are digital multi-taskers, known to switch media platforms up to 27 times an hour. Different devices – laptop, tablet, mobile device, radio, television… A myriad of diversions on...
View ArticleHow To Achieve What Retailers Want Most: An Omni-Channel Strategy
Today’s consumers expect a holistic shopping experience. Your customers now have access to more information across more touchpoints than ever before, but even so, they expect all of those channels and...
View ArticleOther Industries Reaping The Benefits Of Individualization
As we have discussed before, more and more marketers are learning that an individualized approach works best to improve customer engagement and drive revenue. But don’t think marketing organizations...
View ArticleControlling the Content Floodgate with Brand Consistency and Marketing Agility
First in a Two-part Series During a recent Adweek webinar, Ed Breault, Director of Marketing Strategy Consulting at Teradata Marketing Applications, shared many insights on how marketers can better...
View ArticleThe Next Evolution of Personalization is Individualized Marketing
Do you derive insights from multiple customer interaction channels? Do you integrate online and offline data for a complete view of your customer? If you answered yes, fantastic! If you answered no,...
View Article6 Hottest Digital Marketing Trends at Connect 2016
Well, my long awaited buildup to Connect 2016 finally actualized – I am here! As for the weather I am quite relieved it’s actually not bad, not warm but not cold either and thumbs up- no rain either....
View Article
More Pages to Explore .....