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Overstuffed From The Holidays? My Inbox Sure Is!

In the weeks between Thanksgiving and New Year’s, some worry about expanding waistlines. Me? I’m worried about my expanding inbox. Already, it’s bursting at the seams with email marketing from...

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Marketers, Make Sure You Pinpoint This Resolution For 2016

Are you looking ahead and drafting a plan so that 2016 is “bigger and better” than ever? Let me help. In order to drive more sales and increase revenue next year, one of the key things you need to do...

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How To Get The Most Impact From Your Investment In Marketing And Sales Content

We’ve all heard realtors say it’s “location, location, location” that sells a house. Well, now there’s a similar rallying cry for B2B marketing. To succeed in today’s complex and fast-paced business...

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What Marketers Can Learn From The Evolution Of Super Bowl Ads

The Super Bowl is the priciest commercial time on TV. Over the past decade, the average rate for a 30-second ad during the Super Bowl game has increased by 76%, and this year, a 30-second spot will...

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How To Capture A Customer’s Attention In The Age Of Distraction

Today’s consumers are digital multi-taskers, known to switch media platforms up to 27 times an hour. Different devices – laptop, tablet, mobile device, radio, television… A myriad of diversions on...

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How To Achieve What Retailers Want Most: An Omni-Channel Strategy

Today’s consumers expect a holistic shopping experience. Your customers now have access to more information across more touchpoints than ever before, but even so, they expect all of those channels and...

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Other Industries Reaping The Benefits Of Individualization

As we have discussed before, more and more marketers are learning that an individualized approach works best to improve customer engagement and drive revenue. But don’t think marketing organizations...

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Controlling the Content Floodgate with Brand Consistency and Marketing Agility

First in a Two-part Series During a recent Adweek webinar, Ed Breault, Director of Marketing Strategy Consulting at Teradata Marketing Applications, shared many insights on how marketers can better...

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The Next Evolution of Personalization is Individualized Marketing

Do you derive insights from multiple customer interaction channels? Do you integrate online and offline data for a complete view of your customer? If you answered yes, fantastic! If you answered no,...

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6 Hottest Digital Marketing Trends at Connect 2016

Well, my long awaited buildup to Connect 2016 finally actualized – I am here! As for the weather I am quite relieved it’s actually not bad, not warm but not cold either and thumbs up- no rain either....

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